partnering with retailers
You Tube channel offering anti-counterfeiting advice to global audience
Mark Monitor, the brand protection company specialising in thwarting the sale and movement of fake goods over the Internet, has launched a YouTube channel to offer advice to keep customers up to date on the latest developments and trends in the shady world of counterfeit merchandise flooding the European market.
In the digital world, it has never been more important for organisations to be a step ahead when protecting their brand online, the company said at its launch last month.
The YouTube channel is aimed at providing service users with the ability to keep up to date with key industry trends and brand protection topics.
Whether it’s the most recent ICANN update or if there is have an interest in successful enforcement strategies in Asian marketplaces, the channel has a wealth of content available.
Charlie Abrahams, Senior Vice President, Worldwide Sales, MarkMonitor, said: "We have had a lot of interest in our thought leadership events such as webinars and physical meetings that we run frequently and so we decided that there would be merit in providing a resource that interested stakeholders could access at any time via a popular social media platform. Our YouTube channel therefore provides practical advice on how to protect one’s brand online and is updated regularly."
For more information, visit www.markmonitor.com
