Test your RILA knowledge to WIN!

Maybe you know the answers, or maybe it’s time to utilise those Google skills! Fill in each of the blanks correctly, and you can enter to win a pair of FREE* passes to the RILA conference on May 3rd – 6th in Orlando, Florida, USA.

1. Question: What does "RILA" stand for?
   Answer: Retail Industry Association

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   The Retail Industry Leaders Association (RILA) is the trade association of the world’s largest and most innovative retail companies. RILA members include more than 200 retailers, product manufacturers, and service suppliers, which together account for more than $1.5 trillion in annual sales and millions of American jobs, and operate more than 100,000 stores, manufacturing facilities and distribution centers domestically and abroad.

2. Question: What is RILA's tagline?
   Answer: . Collaborate. Advocate.

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   RILA serves its members in three primary ways:
   Education: RILA’s retailer-designed conferences, webinars and other forums offer best-in-class education for top executives of the highly-sophisticated companies.
   Collaboration: RILA provides a forum where members can conduct discussions aimed at understanding common operational practices, areas of concern, and pragmatic solutions to problems.
   Advocacy: As the retail industry’s advocate in Washington, RILA is a trusted source dedicated to telling the retail industry’s story and informing lawmakers of the impact and consequences of the decisions they make.

3. Question: What was the original name of the Retail Industry Leaders Association when it
   was first incorporated in 1968?
   Answer: The Mass institute

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   The Retail Industry Leaders Association (RILA) first incorporated in 1969 as the Mass Retailing Institute, whose mission was to support the mass retail industry through research and education. Since then, the organization has expanded in many ways - from national, to international; from serving the mass retail industry, to serving the retail industry in the broadest sense; and from a singular focus on industry research and education to broad charter that includes an active government advocacy program, industry public relations, and numerous networking and relationship building opportunities and events.

4. Question: Who is this year's Keynote Speaker?
   Answer: Charles Baldwin, Executive Vice President & Chief Administrative Officer of

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   Join Cabela’s Executive Vice President and Chief Administrative Officer Charles Baldwin as he tells the story of how the $3.6 billion retailer of hunting, fishing and outdoor equipment has survived, grown and prospered from simple beginnings to become the largest mail order, internet and retail outdoor brand in the world. Charles will offer insights into the role Asset Protection has played in the company’s overall success, how AP is integrated into the business and the emerging challenges they are facing. And, Charles will share his perspective on the future of AP, including how AP practitioners can ensure their continued relevance in an evolving retail marketplace. To see the full conference agenda, click here.